Our Standards

Three documents set out what we ask of ourselves and of the people we work with: how our suppliers must operate, how we treat animal derived materials, and how we use AI.

Supplier Code of Conduct Animal Welfare Responsible AI

How we hold ourselves

This is the standard we hold ourselves and our partners to. It is not a marketing claim but an operational model, and where we still fall short we would rather say so and keep improving than pretend we are finished.

Supplier Code of Conduct

At HACOY we hold that luxury is rooted in respect for the people who make a piece, and for what it is made from. This Supplier Code of Conduct defines the social, environmental and ethical standards that all our suppliers, subcontractors and partners are expected to uphold.

1. Human and labour rights

Suppliers must respect the fundamental rights of all employees and workers.

• Employment must be freely chosen, without any form of forced, bonded or child labour.
• All employees shall work voluntarily and be of legal working age.
• Working hours must comply with local laws, and overtime must be voluntary and compensated fairly.
• Wages and benefits must meet or exceed legal minimum standards.
• No discrimination or harassment based on gender, race, religion, disability or any other status.
• Freedom of association and collective bargaining must be respected.

2. Health and safety

Suppliers must provide a safe, clean and healthy working environment.

• Facilities, machinery and equipment must comply with safety standards.
• Workers must be trained in health and safety procedures.
• Adequate measures must be in place to prevent accidents and injuries.

3. Environmental responsibility

Suppliers are expected to measure their environmental impact and to reduce it over time.

• Hazardous substances must be managed responsibly and disposed of safely.
• Water and energy use, and the waste produced, should be measured and reduced over time.
• Use of organic or recycled materials is encouraged wherever possible.
• Suppliers must comply with all local environmental laws and regulations.

4. Animal welfare

Suppliers shall not use materials derived from animals that have been subject to cruelty, abuse or inhumane treatment. HACOY prohibits the use of fur, exotic skins and any materials sourced through animal testing. See our full Animal Welfare Policy.

5. Business ethics

Suppliers must operate with integrity and transparency.

• No form of corruption, bribery or fraudulent practice will be tolerated.
• All business dealings must be accurately documented and compliant with applicable laws.
• Confidentiality of HACOY’s information, designs and intellectual property must be maintained.

6. Continuous improvement

HACOY encourages open dialogue and collaboration with suppliers to improve labour and environmental practices. Failure to comply with this Code may result in corrective actions or termination of the business relationship.

Questions about our conduct or our supply chain? Write to hello@hacoy.com.

Animal Welfare Policy

Luxury and responsibility, together.

Our commitment

At HACOY we believe that luxury and responsibility belong together. Our approach to design and production reflects respect for people and all living beings. We are committed to ensuring that any animal derived materials used in our products come from sources that uphold the highest standards of welfare, transparency and traceability.

Responsible use of animal derived materials

HACOY may use natural materials such as silk, wool, cashmere and leather when they meet the conditions set out in this Code. We require that all such materials meet the following conditions:

• They must be sourced from farms, herds or suppliers that ensure humane treatment and follow recognised animal welfare standards.
• No materials obtained through live plucking, mulesing, force feeding or other inhumane practices are permitted.
• Silk, wool and leather suppliers must demonstrate traceability and compliance with local and international welfare regulations.

Prohibited materials

HACOY strictly prohibits the use of:

• Fur
• Exotic skins, such as crocodile, snake or lizard
• Any fibre obtained through practices causing unnecessary suffering
• Any materials produced through animal testing

Supplier expectations

All HACOY suppliers are required to comply with the Supplier Code of Conduct above and confirm adherence to this policy. We expect transparency in sourcing and reserve the right to request documentation verifying compliance.

Continuous improvement

As materials and technologies evolve, we continuously review our sourcing practices to improve welfare standards. Our goal is to create products that embody comfort, craftsmanship and care, the essence of true modern luxury.

Responsible AI

How we use AI, and why it matters

At HACOY we are guided by integrity, creativity and careful innovation. As part of our journey in digital storytelling, we have begun to integrate AI generated content into certain elements of our brand communication, thoughtfully, selectively and always with transparency. We think it is important to share what that means and how it aligns with our values.

With purpose, not as a replacement

As a young, independent brand, we operate with limited resources and boundless imagination. AI offers us a way to test concepts, expand our visual storytelling and bring more representation into our world. It lets us experiment creatively and within our means, enrich our content with broader diversity and perspectives, keep up with a changing technological landscape, and balance innovation with the reality of a startup. But make no mistake: AI is not a replacement. It is a tool, one of many in our creative ecosystem.

Our commitment to human essence

We will always continue to work with real photographers, real models, stylists, writers and creatives. The energy on a set, the dialogue between people, the texture of fabric in light, those moments are irreplaceable. AI does not carry the soul of a person and it does not tell lived stories, and no matter how sophisticated the technology becomes, our commitment to the human essence of fashion will never change.

Labels for clarity

To keep things clear, you may encounter content tagged “Created with AI”, “Crafted with the Help of AI” or simply “*AI”. These labels indicate that AI was used in the creation process. That may apply to select images such as product mockups or visual concepts, certain videos such as style animations or concept films, and some editorial style text. We always aim to mark this content clearly so you know what is fully human crafted and what is AI assisted.

Honouring both tradition and innovation

AI is part of our experimentation, not our foundation. Our roots are deeply human, our heart remains artisanal, and our ambition is a future where innovation and ethics walk side by side. Thank you for your curiosity, and for holding us accountable. It keeps us aligned with our truth.

With care, the HACOY team.