HACOY › Transparency › Pricing

Pricing

What a piece costs us to make, line by line, and where the rest of the price goes.

A price you can check

We publish what a piece costs us to make, and where the rest of the price goes, because a price should be something you can check, not something you have to believe. HACOY does not run discounts or sales. The price is the same honest price for everyone, all year.

Choose a collection and a piece to open its breakdown. We are rolling this out across the store, starting with our first denim. Figures are as of July 2026 and change with fabric prices, quantities and exchange rates.

Denim Jacket

Retail price €270.00

Making 40.2% · Packaging and transport 8.8% · VAT 16.0% · HACOY 35.0%

Making, €108.41

Cutting and sewing in Italy€71.00
Fabric, hemp and organic cotton, woven in Turkey€20.00
Designer and operational cost€13.28
Zip, cuff buttons and metal hardware€3.00
Hang tag€0.75
Labels€0.38

Packaging and transport

Transport to Munich€10.00
Packaging€8.20
Linen tote bag€5.66

Total cost of making €132.27. VAT at 19 percent is €43.11, and it goes straight to the state. What stays with HACOY is €94.62, which keeps the studio, the people and the next collection going. What is left after all of that, and after tax, is our profit, a good deal smaller than that figure.

Denim Jeans

Retail price €220.00

Making 31.0% · Packaging and transport 10.8% · VAT 16.0% · HACOY 42.2%

Making, €68.21

Cutting and sewing in Italy€37.00
Fabric, hemp and organic cotton, woven in Turkey€15.00
Designer and operational cost€13.28
Button, zip and metal hardware€1.80
Hang tag€0.75
Labels€0.38

Packaging and transport

Transport to Munich€10.00
Packaging€8.20
Linen tote bag€5.66

Total cost of making €92.07. VAT at 19 percent is €35.13, and it goes straight to the state. What stays with HACOY is €92.80, which keeps the studio, the people and the next collection going. What is left after all of that, and after tax, is our profit, a good deal smaller than that figure.

See the denim →